Analyzing the brands making the most noise

Estimated Amazon, DTC, and retail revenue for 300+ independent consumer brands, plus funding and news, in one view. The data enterprise tools charge a contract for, at $199 a month.

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ARMRA Colostrum · Supplements

Est. revenue

$11.6Mper month

Amazon 57%Retail 37%DTC 5%

Amazon$6.65M86,177 units · $77 avg

Retail$4.32M3,741 doors · $1,153/store

DTC$615K256K visits · −23%

The read: Amazon-first brand; three flavors of one product carry 60% of Amazon revenue. Ulta out-earns Target per door. Compete on Amazon search and in Ulta first.

Live brand page → revenue, distribution, funding, news

316brands in view · +18 new this week

$12Bof tracked revenue

340funding rounds of data

24hfresh competitive intel · updated daily

What's inside every brand page

Three things you currently piece together by hand

Revenue by channel

Estimated monthly revenue split across Amazon, DTC, and retail, down to the SKUs driving growth and the ones losing momentum.

AmazonSKU-level units, price, share
RetailDoors by banner, per-store velocity
DTCTraffic, revenue per visit, top products

Category analysis

See how your category is performing and where each brand is strong, exposed, or stalling, so you know where to compete and where not to bother.

Channel mixWho is Amazon-first, who is retail-first
ConcentrationHow many SKUs carry the brand
MomentumMonth-over-month by channel

Funding and news

Rounds, investors, retail expansions, launches, and partnerships, logged as they happen and tied to the revenue they affect.

FundingRound, amount, lead, what it means
DistributionNew banners and door counts
Pulsse DailyOne brand, fully read, each day

Trending this week

Brands moving fastest right now

All 300+ brands →

12.3% MoM

Supplements

ARMRA

TTM revenue: $110M
Valuation est.: Est. $275M
Employees: 50

-8.2% MoM

Supplements

Perelel

TTM revenue: $26M
Valuation est.: $30M
Employees: 25

-9.0% MoM

Beauty

Tower 28

TTM revenue: $49M
Valuation est.: $22.5M
Employees: 40

-22.1% MoM

Supplements

Seed

TTM revenue: $158M
Valuation est.: $1B+
Employees: 240

6.5% MoM

Beauty

Prequel

TTM revenue: $65M
Valuation est.: $75M
Employees: 15

-40.2% MoM

Beverages

Clevr Blends

TTM revenue: $14M
Valuation est.: $30M
Employees: 21

34.4% MoM

Fragrance

Dedcool

TTM revenue: $45M
Valuation est.: $8.5M
Employees: 18

43.0% MoM

Consumer Brand

Everyday-Dose

TTM revenue: Unavailable
Valuation est.: Undisclosed
Employees: Unavailable

Who it's for

Built for brands too small for Circana and too big to fly blind

Independent or founder-led consumer brands, roughly $500K to $50M in revenue
Operators and founders without an internal insights team
Investors and retail buyers who need channel-level numbers on emerging brands
Anyone currently stitching together Amazon estimators, traffic tools, and store locators by hand

	Enterprise panels	Doing it yourself	Pulsse
Price	Annual contract, sales process	4+ tool subscriptions	$199 / month, cancel anytime
Channels	Retail scan data; Amazon and DTC often separate products	One tool per channel	Amazon, DTC, retail in one view
Brand coverage	Large brands and categories	Whatever you look up	300+ indie consumer brands, growing weekly
Time to an answer	Analyst request	Hours of tab-switching	One brand page
Context	Numbers	Numbers	Numbers plus the read: what changed and why

See the signal before everyone else.

One intelligence layer for the brands, channels, and market moves shaping what comes next.

300+ Brands

We track 300+ top consumer brands making noise across the market.

Proprietary Insights

Data and signals nobody else has—built to transform how your team makes decisions.

$12.4B+ Tracked

Billions in tracked revenue create the depth of data brands need to level up.

Market Signals

Funding, retail, Amazon, and DTC shifts connected in one clear view.

Flagship product

DS-01 Daily Synbiotic

Seed

Seed is scaling from science to shelf.

$1B+ valuation Probiotics Microbiome 240 employees HQ · 2100 Abbot Kinney Blvd, Venice, CA 90291

83KDS-01 units sold monthly on Amazon

2,450Target and Sprouts retail doors

$15.7MEstimated revenue in the most recent month

Explore the full Seed profile

Five signal layers.
One competitive view.

Explore the data architecture behind every brand page. Pulsse connects channel performance with the events that explain it.

Consumer brand news

The moves shaping CPG right now

Funding, distribution, launches, acquisitions, and market shifts across consumer brands—all in one current feed.

Featured · Regulation · Food · Food Dive

California approves first statewide non-ultraprocessed food label

A new label standard could reshape packaging claims, product reformulation, and the definition of “healthy.”

Read article →

Partnership · Beverage · BevNET

Pulsse Daily

One brand, fully read, every day

Read the newsletter →

AG1 Hit $600M in Revenue — Here Is What the Data Actually Shows

Athletic Greens crossed $600M in annual revenue according to our model, making it the largest single-SKU supplement brand in history. We break down their DTC vs. Amazon vs. Retail split, subscriber retention curve, and why their CAC is actually decreasing.

Read the breakdown →

Liquid Death Crossed $200M on Amazon Alone — How Did a Water Brand Pull This Off?

Liquid Death's Amazon monthly run rate has climbed to $17M+. We pull the SKU-level data, look at their review velocity vs. their nearest competitors, and explain the pricing strategy that made canned water a category killer.

Read the breakdown →

ARMRA's Sarah Rahal Just Raised $14M. Here Is the Brand Intelligence Behind the Round.

ARMRA's colostrum line went from $0 to $40M run rate in under three years. We track the DTC traffic surge after Jennifer Aniston's endorsement, the Amazon halo effect, and what the new funding will do to their retail footprint.

Read the breakdown →

Have a question?

Tell us what you track. We'll show you where it lives in Pulsse.

Not sure a brand or category is covered? Ask. If we don't track it yet, tell us and it goes on the list.

See where the money is flowing.

Every brand page. Every channel. $199 a month.

Start free trial →Browse brands first

Analyzing the brands making the most noise

Three things you currently piece together by hand

Revenue by channel

Category analysis

Funding and news

Brands moving fastest right now

Built for brands too small for Circana and too big to fly blind

See the signal before everyone else.

DS-01 Daily Synbiotic

Seed is scaling from science to shelf.

Five signal layers.One competitive view.

The moves shaping CPG right now

California approves first statewide non-ultraprocessed food label

Athletic Brewing Adds Drake Maye and Dak Prescott as ‘Athlete-Owners’

At Malin + Goetz, tomato girl summer is still going strong

Kendall Jenner Joins TRIP as Equity Investor, Global Ambassador

One brand, fully read, every day

AG1 Hit $600M in Revenue — Here Is What the Data Actually Shows

Liquid Death Crossed $200M on Amazon Alone — How Did a Water Brand Pull This Off?

ARMRA's Sarah Rahal Just Raised $14M. Here Is the Brand Intelligence Behind the Round.

Tell us what you track. We'll show you where it lives in Pulsse.

See where the money is flowing.

Five signal layers.
One competitive view.