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Vitamins

Ritual

Founded •••Valuation ••• - •••••• Eastham Dr, Culver City, CA ••• USAKaterina SchneiderWebsite ↗
Est. monthly revenue, available channels · Sep •••
Blurred subscriber-only revenueper month
Amazon + retail + DTC · estimated from unit and store data
Illustrative mix
Amazon •••
Retail •••
DTC •••

The read

Ritual creates traceable, science-backed vitamins for women, men, and kids.

••• tracked monthly revenue — DTC •••, Amazon •••, retail •••

••• retail doors — led by Target (•••), Walmart US (•••)

••• top Amazon SKU — Ritual Prenatal Multivitamin For Women - Key Essential Vitam

Revenue By Channel

sample data
1M3M1Y2Y
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Amazon
Retail
DTC
total, trailing ••• weeks

Retail footprint

  • Target••• doors
    Est. •••/door•••/mo
  • Walmart US••• doors
    Est. •••/door•••/mo
  • Whole Foods••• doors
    Est. •••/door•••/mo
  • Ulta US••• doors
    Est. •••/door•••/mo
  • Total doors••• · •••/mo
Amazon
•••
••• month over month
  • Units / month•••
  • Top products
  • Ritual Prenatal Multivitamin For Women - Key Essential Vitamins and Mine•••
  • Ritual Women’s ••• Daily Multivitamin•••
  • Ritual Natal Choline Supplement•••
Retail
•••
••• month over month
  • Doors•••
  • Top retailers by revenue
  • ••• Target••• doors · Est. •••/door · •••/mo
  • ••• Walmart US••• doors · Est. •••/door · •••/mo
  • ••• Whole Foods••• doors · Est. •••/door · •••/mo
DTC
•••
••• site traffic month over month
  • Site visits / month•••
  • Avg order valueEst. •••
  • Revenue per visitEst. •••
  • Top traffic sources
  • ••• Direct••• of visits
  • ••• Organic search••• of visits
  • ••• Paid search••• of visits

Funding

Feb ••• •••Series B•••

Investors

  • Norwest Venture Partners
  • Forerunner Ventures
  • Founders Fund

What it means

Ritual announced a ••• Series B. Earlier rounds are not included in the sourced history on this page.

Disclosed funding on file•••

News and insights

AllAmazonRetailDTCNews