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Supplements

Perelel

Founded •••Valuation ••• - •••Los Angeles, CADr. Banafsheh Bayati & Dr. Alex PeahlWebsite ↗
Est. monthly revenue, available channels · Sep •••
Blurred subscriber-only revenueper month
Amazon + retail + DTC · estimated from unit and store data
Illustrative mix
Amazon •••
Retail •••
DTC •••

The read

OB/GYN-founded prenatal supplements with trimester-specific daily packs — different formula for each stage of pregnancy.

••• tracked monthly revenue — DTC •••, Amazon •••, retail •••

••• retail doors — led by Other US boutiques and practitioner counters (•••), Erewhon (•••)

••• top Amazon SKU — Perelel •••st Trimester Prenatal Pack, Multivitamin with Folat

Revenue By Channel

sample data
1M3M1Y2Y
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Amazon
Retail
DTC
total, trailing ••• weeks

Retail footprint

  • Other US boutiques and practitioner counters••• doors
    Est. •••/door•••/mo
  • Erewhon••• doors
    Est. •••/door•••/mo
  • Total doors••• · •••/mo
Amazon
•••
••• month over month
  • Units / month•••
  • Top products
  • Perelel •••st Trimester Prenatal Pack, Multivitamin with Folate, Vitamin D•••
  • Perelel Conception Support Pack, Prenatal Multivitamin with DHA Omega ••••••
  • Perelel Mom Multi Support Pack, Postnatal Vitamins for Women with Omega •••
Retail
•••
••• month over month
  • Doors•••
  • Top retailers by revenue
  • ••• Other US boutiques and practitioner counters••• doors · Est. •••/door · •••/mo
  • ••• Erewhon••• doors · Est. •••/door · •••/mo
DTC
•••
••• site traffic month over month
  • Site visits / month•••
  • Avg order valueEst. •••
  • Revenue per visitEst. •••
  • Top traffic sources
  • ••• Organic search••• of visits
  • ••• Paid search••• of visits
  • ••• Direct••• of visits

Funding

Nov ••• •••Growth investment•••

Investors

  • Prelude Growth Partners
  • Unilever Ventures
  • Willow Growth Partners
  • Selva Ventures

What it means

Perelel announced a ••• investment, including replacement of early angel investors. The disclosed transaction amount is not necessarily all new capital.

Disclosed funding on file•••

News and insights

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