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Beverages

Liquid Death

Founded •••Valuation •••••• Venice Blvd., Los Angeles, CA ••• USAMike CessarioWebsite ↗
Est. monthly revenue, available channels · Sep •••
Blurred subscriber-only revenueper month
Amazon + retail + DTC · estimated from unit and store data
Illustrative mix
Amazon •••
Retail •••
DTC •••

The read

Liquid Death is a canned water brand that takes a punk rock approach to hydration.

••• tracked monthly revenue — retail •••, DTC •••, Amazon •••

••• retail doors — led by US convenience and small grocery (•••), US grocery and mass multi-packs (•••)

••• top Amazon SKU — Still Mountain Water (parent)

Revenue By Channel

sample data
1M3M1Y2Y
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Amazon
Retail
DTC
total, trailing ••• weeks

Retail footprint

  • US convenience and small grocery••• doors
    Est. •••/door•••/mo
  • US grocery and mass multi-packs••• doors
    Est. •••/door•••/mo
  • US clubs••• doors
    Est. •••/door•••/mo
  • Total doors••• · •••/mo
Amazon
•••
••• month over month
  • Units / month•••
  • Top products
  • Still Mountain Water (parent)•••
Retail
•••
••• month over month
  • Doors•••
  • Top retailers by revenue
  • ••• US grocery and mass multi-packs••• doors · Est. •••/door · •••/mo
  • ••• US convenience and small grocery••• doors · Est. •••/door · •••/mo
  • ••• US clubs••• doors · Est. •••/door · •••/mo
DTC
•••
••• site traffic month over month
  • Site visits / month•••
  • Avg order valueEst. •••
  • Revenue per visitEst. •••
  • Top traffic sources
  • ••• Organic search••• of visits
  • ••• Direct••• of visits
  • ••• Display ads••• of visits

Funding

Mar ••• •••Equity financing•••

Investors

  • Strategic investors and distributors

What it means

Liquid Death raised ••• at a ••• valuation.

Disclosed funding on file•••

News and insights

AllAmazonRetailDTCNews