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Supplements

Veracity

Founded •••United StatesAllie EganWebsite ↗
Est. monthly revenue, available channels · Sep •••
Blurred subscriber-only revenueper month
Amazon + retail + DTC · estimated from unit and store data
Illustrative mix
Amazon •••
Retail •••
DTC •••

The read

Metabolic health brand offering doctor-developed supplements, at-home hormone testing, and nutrition support.

••• tracked monthly revenue — Amazon •••, DTC •••

••• top Amazon SKU — Veracity Metabolism Ignite - Natural GLP-••• & Metabolic Suppo

••• Series A raised (Jun ••• •••)

Revenue By Channel

sample data
1M3M1Y2Y
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Amazon
Retail
DTC
total, trailing ••• weeks

Retail footprint

  • Total doors•••
Amazon
•••
••• month over month
  • Units / month•••
  • Top products
  • Veracity Metabolism Ignite - Natural GLP-••• & Metabolic Support Supplemen•••
  • Veracity Plant-Based Protein Powder - Vanilla Cinnamon - Metabolic Power•••
  • Veracity Menopause & Perimenopause Support Supplement for Women•••
Retail
•••
  • Doors•••
  • Top retailers
DTC
•••
••• site traffic month over month
  • Site visits / month•••
  • Avg order valueEst. •••
  • Revenue per visitEst. •••
  • Top traffic sources
  • ••• Direct••• of visits
  • ••• Organic search••• of visits
  • ••• Email••• of visits

Funding

Jun ••• •••Series A•••

Investors

  • Maveron
  • Melitas Ventures

What it means

Veracity announced a ••• Series A to support growth in its metabolic-health products. The article’s original publication date is retained rather than its later update date.

Disclosed funding on file•••

News and insights

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