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Personal Care

Vacation Inc.

Founded •••Valuation ••• - •••••• Polo Club Rd, Wellington, FL ••• USALach Hall & Dakota GreenWebsite ↗
Est. monthly revenue, available channels · Sep •••
Blurred subscriber-only revenueper month
Amazon + retail + DTC · estimated from unit and store data
Illustrative mix
Amazon •••
Retail •••
DTC •••

The read

Retro-ironic premium sunscreen brand hitting ••• in sales — exploring minority stake via Raymond James.

••• tracked monthly revenue — retail •••, Amazon •••, DTC •••

••• retail doors — led by Target (•••), CVS (•••)

••• top Amazon SKU — Vacation Classic Sunscreen Spray SPF ••• Value Pack of ••• •••oz

Revenue By Channel

sample data
1M3M1Y2Y
Sample chart · Unlock the real data →
Amazon
Retail
DTC
total, trailing ••• weeks

Retail footprint

  • Target••• doors
    Est. •••/door•••/mo
  • CVS••• doors
    Est. •••/door•••/mo
  • Ulta Beauty••• doors
    Est. •••/door•••/mo
  • Other drug stores••• doors
    Est. •••/door•••/mo
  • Resort and specialty shops••• doors
    Est. •••/door•••/mo
  • Costco••• doors
    Est. •••/door•••/mo
  • Nordstrom••• doors
    Est. •••/door•••/mo
  • Total doors••• · •••/mo
Amazon
•••
••• month over month
  • Units / month•••
  • Top products
  • Vacation Classic Sunscreen Spray SPF ••• Value Pack of ••• •••oz each•••
  • Vacation Classic Sunscreen Lotion SPF ••• & Air Freshener Bundle •••oz•••
  • Super Spritz SPF ••• Air Freshener Bundle•••
Retail
•••
••• month over month
  • Doors•••
  • Top retailers by revenue
  • ••• Target••• doors · Est. •••/door · •••/mo
  • ••• Ulta Beauty••• doors · Est. •••/door · •••/mo
  • ••• CVS••• doors · Est. •••/door · •••/mo
DTC
•••
••• site traffic month over month
  • Site visits / month•••
  • Avg order valueEst. •••
  • Revenue per visitEst. •••
  • Top traffic sources
  • ••• Direct••• of visits
  • ••• Organic search••• of visits
  • ••• Referrals••• of visits

Funding

Mar •••Minority investmentUndisclosed

Investors

  • VMG Partners

What it means

BeautyMatter reported a VMG minority investment on March ••• ••• The transaction amount and exact closing date were not disclosed.

May ••• •••Series A•••

Investors

  • Silas Capital

What it means

Vacation announced completion of a ••• Series A led by Silas Capital. Other unsourced history is not included in the on-file total.

Disclosed funding on file••• + undisclosed

News and insights

AllAmazonRetailDTCNews