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Beverages

TRIP

Founded •••Valuation ••• - •••••• St Mary Axe, London EC3A •••AA, UKDaniel Khoury & Olivia KhouryWebsite ↗
Est. monthly revenue, available channels · Sep •••
Blurred subscriber-only revenueper month
Amazon + retail + DTC · estimated from unit and store data
Illustrative mix
Amazon •••
Retail •••
DTC •••

The read

Fast-growing calming drinks brand — ••• raised, Joe Jonas partnership, leading the magnesium wellness beverage category.

••• tracked monthly revenue — retail •••, Amazon •••, DTC •••

••• retail doors — led by Other grocery stores (•••), CVS (•••)

••• top Amazon SKU — TRIP Lightly Sparkling Adaptogen Seltzer Citrus Berry Variet

Revenue By Channel

sample data
1M3M1Y2Y
Sample chart · Unlock the real data →
Amazon
Retail
DTC
total, trailing ••• weeks

Retail footprint

  • Other grocery stores••• doors
    Est. •••/door•••/mo
  • CVS••• doors
    Est. •••/door•••/mo
  • Target••• doors
    Est. •••/door•••/mo
  • Whole Foods••• doors
    Est. •••/door•••/mo
  • Sprouts••• doors
    Est. •••/door•••/mo
  • H-E-B••• doors
    Est. •••/door•••/mo
  • Wegmans••• doors
    Est. •••/door•••/mo
  • Total doors••• · •••/mo
Amazon
•••
••• month over month
  • Units / month•••
  • Top products
  • TRIP Lightly Sparkling Adaptogen Seltzer Citrus Berry Variety •••-Pack•••
  • TRIP Lightly Sparkling Adaptogen Drink Party Variety Pack •••-Pack•••
  • TRIP Lightly Sparkling Adaptogen Drink Melon Cucumber •••-Pack•••
Retail
•••
••• month over month
  • Doors•••
  • Top retailers by revenue
  • ••• Other grocery stores••• doors · Est. •••/door · •••/mo
  • ••• CVS••• doors · Est. •••/door · •••/mo
  • ••• Target••• doors · Est. •••/door · •••/mo
DTC
•••
••• site traffic month over month
  • Site visits / month•••
  • Avg order valueEst. •••
  • Revenue per visitEst. •••
  • Top traffic sources
  • ••• Organic search••• of visits
  • ••• Direct••• of visits
  • ••• Paid social••• of visits

Funding

Nov ••• •••Equity financing•••

Investors

  • Coefficient Capital
  • Joe Jonas
  • Alessandra Ambrosio
  • Paul Wesley
  • Ashley Graham

What it means

TRIP announced ••• in financing to support distribution and growth. Later ambassador equity is recorded separately because it does not establish an additional cash investment.

Disclosed funding on file•••

News and insights

AllAmazonRetailDTCNews