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Fragrance

Snif

Founded •••Valuation ••• - •••••• N •••th Pl, Brooklyn, NY ••• USAPhil Riportella & Bryan EdwardsWebsite ↗
Est. monthly revenue, available channels · Sep •••
Blurred subscriber-only revenueper month
Amazon + retail + DTC · estimated from unit and store data
Illustrative mix
Amazon •••
Retail •••
DTC •••

The read

Try-before-you-buy genderless fragrance brand with clean, vegan formulations.

••• tracked monthly revenue — retail •••, DTC •••, Amazon •••

••• retail doors — led by Ulta (•••)

••• top Amazon SKU — Snif Sweet Ash Laundry Detergent + Scent Booster Starter Pac

Revenue By Channel

sample data
1M3M1Y2Y
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Amazon
Retail
DTC
total, trailing ••• weeks

Retail footprint

  • Ulta••• doors
    Est. •••/door•••/mo
  • Total doors••• · •••/mo
Amazon
•••
••• month over month
  • Units / month•••
  • Top products
  • Snif Sweet Ash Laundry Detergent + Scent Booster Starter Pack•••
  • Snif Sweet Ash Laundry Detergent ••• Loads •••oz•••
  • Snif Sweet Ash Scent Booster ••• Loads •••oz•••
Retail
•••
••• month over month
  • Doors•••
  • Top retailers by revenue
  • ••• Ulta••• doors · Est. •••/door · •••/mo
DTC
•••
••• site traffic month over month
  • Site visits / month•••
  • Avg order valueEst. •••
  • Revenue per visitEst. •••
  • Top traffic sources
  • ••• Organic search••• of visits
  • ••• Direct••• of visits
  • ••• Paid search••• of visits

Funding

Jun •••Equity financingApproximately •••

Investors

  • Not disclosed

What it means

An October ••• founder interview reports that Snif closed a nearly ••• round in June. The round keeps June precision rather than adopting the article publication date.

Disclosed funding on fileApproximately •••

News and insights

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