Recess logo
Beverages

Recess

Founded •••Valuation ••• - •••New York, NYBenjamin WitteWebsite ↗
Est. monthly revenue, available channels · Sep •••
Blurred subscriber-only revenueper month
Amazon + retail + DTC · estimated from unit and store data
Illustrative mix
Amazon •••
Retail •••
DTC •••

The read

Calm-in-a-can sparkling water — CBD + adaptogens for the anxiety-era consumer, with iconic DTC pastel branding.

••• tracked monthly revenue — retail •••, Amazon •••, DTC •••

••• retail doors — led by US grocery natural drug singles (•••), Other US packaged beverage retailers (•••)

••• top Amazon SKU — Recess Mood Magnesium & Adaptogen Drink, Relaxation Beverage

Revenue By Channel

sample data
1M3M1Y2Y
Sample chart · Unlock the real data →
Amazon
Retail
DTC
total, trailing ••• weeks

Retail footprint

  • US grocery natural drug singles••• doors
    Est. •••/door•••/mo
  • Other US packaged beverage retailers••• doors
    Est. •••/door•••/mo
  • Target US beverage packs••• doors
    Est. •••/door•••/mo
  • Walmart US Mood four-packs••• doors
    Est. •••/door•••/mo
  • Costco US mocktail party packs••• doors
    Est. •••/door•••/mo
  • Total doors••• · •••/mo
Amazon
•••
••• month over month
  • Units / month•••
  • Top products
  • Recess Mood Magnesium & Adaptogen Drink, Relaxation Beverage, ••• ounce (•••
  • Recess Mood Magnesium & Adaptogen Drink Variety ••• Pack•••
  • Recess Zero Proof Craft Mocktails, Alcohol Free Drinks, With Adaptogens,•••
Retail
•••
••• month over month
  • Doors•••
  • Top retailers by revenue
  • ••• US grocery natural drug singles••• doors · Est. •••/door · •••/mo
  • ••• Target US beverage packs••• doors · Est. •••/door · •••/mo
  • ••• Other US packaged beverage retailers••• doors · Est. •••/door · •••/mo
DTC
•••
••• site traffic month over month
  • Site visits / month•••
  • Avg order valueEst. •••
  • Revenue per visitEst. •••
  • Top traffic sources
  • ••• Organic search••• of visits
  • ••• Direct••• of visits
  • ••• Display ads••• of visits

Funding

Oct ••• •••Series B•••

Investors

  • CAVU Consumer Partners
  • Rocana
  • Midnight Ventures
  • Torch Capital

What it means

Recess counsel announced the closing of a ••• Series B led by CAVU. Separate database figures have not been added as another round without confirmation.

Disclosed funding on file•••

News and insights

AllAmazonRetailDTCNews