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Personal Care

Ouai

Founded •••Valuation ••• - •••••• Wilshire Blvd, Suite ••• Los Angeles, CA •••Jen AtkinWebsite ↗
Est. monthly revenue, available channels · Sep •••
Blurred subscriber-only revenueper month
Amazon + retail + DTC · estimated from unit and store data
Illustrative mix
Amazon · not on Amazon yet
Retail •••
DTC •••

The read

Celebrity hairstylist-created hair and body care brand acquired by Procter & Gamble.

••• tracked monthly revenue — retail •••, DTC •••

••• retail doors — led by Ulta (•••), Sephora at Kohls (•••)

Founded ••• — Personal Care

Revenue By Channel

sample data
1M3M1Y2Y
Sample chart · Unlock the real data →
Amazon
Retail
DTC
total, trailing ••• weeks

Retail footprint

  • Ulta••• doors
    Est. •••/door•••/mo
  • Sephora at Kohls••• doors
    Est. •••/door•••/mo
  • Sephora standalone••• doors
    Est. •••/door•••/mo
  • Other US department specialty••• doors
    Est. •••/door•••/mo
  • Total doors••• · •••/mo
Amazon
Not on Amazon yet
Retail
•••
••• month over month
  • Doors•••
  • Top retailers by revenue
  • ••• Sephora standalone••• doors · Est. •••/door · •••/mo
  • ••• Ulta••• doors · Est. •••/door · •••/mo
  • ••• Sephora at Kohls••• doors · Est. •••/door · •••/mo
DTC
•••
••• site traffic month over month
  • Site visits / month•••
  • Avg order valueEst. •••
  • Revenue per visitEst. •••
  • Top traffic sources
  • ••• Organic search••• of visits
  • ••• Paid search••• of visits
  • ••• Direct••• of visits

Funding

No funding rounds on file.

Reported funding•••

News and insights

AllAmazonRetailDTCNews