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Supplements

Novos Life

Founded •••Valuation •••Christopher Shade & Karolina GrochowskaWebsite ↗
Est. monthly revenue, available channels · Sep •••
Blurred subscriber-only revenueper month
Amazon + retail + DTC · estimated from unit and store data
Illustrative mix
Amazon •••
Retail •••
DTC •••

The read

Novos Life offers a science-backed longevity supplement protocol combining ••• evidence-based compounds including NMN, Fisetin, Pterostilbene, Glycine, and more into a daily Core + Boost system.

••• tracked monthly revenue — DTC •••, Amazon •••, retail •••

••• retail doors — led by Equinox in-gym counters (•••), Erewhon (•••)

••• top Amazon SKU — Novos Core

Revenue By Channel

sample data
1M3M1Y2Y
Sample chart · Unlock the real data →
Amazon
Retail
DTC
total, trailing ••• weeks

Retail footprint

  • Equinox in-gym counters••• doors
    Est. •••/door•••/mo
  • Erewhon••• doors
    Est. •••/door•••/mo
  • Happier Grocery NYC••• doors
    Est. •••/door•••/mo
  • Total doors••• · •••/mo
Amazon
•••
••• month over month
  • Units / month•••
  • Top products
  • Novos Core•••
  • Core Longevity Mix — Unflavored ••• servings•••
  • Novos Boost NMN •••mg•••
Retail
•••
••• month over month
  • Doors•••
  • Top retailers by revenue
  • ••• Equinox in-gym counters••• doors · Est. •••/door · •••/mo
  • ••• Erewhon••• doors · Est. •••/door · •••/mo
  • ••• Happier Grocery NYC••• doors · Est. •••/door · •••/mo
DTC
•••
Flat site traffic month over month
  • Site visits / month•••
  • Avg order valueEst. •••
  • Revenue per visitEst. •••
  • Top traffic sources
  • ••• Organic search••• of visits
  • ••• Direct••• of visits
  • ••• Referrals••• of visits

Funding

Mar ••• •••Minority investmentUndisclosed

Investors

  • Unilever Ventures

What it means

WWD reported that Unilever Ventures acquired a minority stake in NOVOS. Financial terms were not disclosed.

Oct •••Seed•••

Investors

  • Not disclosed

What it means

NOVOS closed ••• to develop science-based longevity supplements.

Disclosed funding on file•••

News and insights

AllAmazonRetailDTCNews