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Food & Nutrition

MOSH

Founded •••Valuation •••Maria Shriver & Patrick SchwarzeneggerWebsite ↗
Est. monthly revenue, available channels · Sep •••
Blurred subscriber-only revenueper month
Amazon + retail + DTC · estimated from unit and store data
Illustrative mix
Amazon •••
Retail •••
DTC •••

The read

MOSH (Make Our Selves Healthy) creates brain health protein bars formulated with Lion's Mane mushroom, Ashwagandha, and B12 to support cognitive performance and mental wellness.

••• tracked monthly revenue — retail •••, DTC •••, Amazon •••

••• retail doors — led by Target US (•••), Kroger banners (•••)

••• top Amazon SKU — MOSH Keto Protein Bars

Revenue By Channel

sample data
1M3M1Y2Y
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Amazon
Retail
DTC
total, trailing ••• weeks

Retail footprint

  • Target US••• doors
    Est. •••/door•••/mo
  • Kroger banners••• doors
    Est. •••/door•••/mo
  • Other grocery stores••• doors
    Est. •••/door•••/mo
  • Sprouts••• doors
    Est. •••/door•••/mo
  • Erewhon••• doors
    Est. •••/door•••/mo
  • Central Market••• doors
    Est. •••/door•••/mo
  • Total doors••• · •••/mo
Amazon
•••
••• month over month
  • Units / month•••
  • Top products
  • MOSH Keto Protein Bars•••
  • Variety Pack Keto Protein Bars •••ct•••
  • MOSH Vegan Protein Bars•••
Retail
•••
••• month over month
  • Doors•••
  • Top retailers by revenue
  • ••• Target US••• doors · Est. •••/door · •••/mo
  • ••• Kroger banners••• doors · Est. •••/door · •••/mo
  • ••• Sprouts••• doors · Est. •••/door · •••/mo
DTC
•••
••• site traffic month over month
  • Site visits / month•••
  • Avg order valueEst. •••
  • Revenue per visitEst. •••
  • Top traffic sources
  • ••• Organic search••• of visits
  • ••• Direct••• of visits
  • ••• Email••• of visits

Funding

May ••• •••Series A•••

Investors

  • Main Street Advisors
  • Great Circle Ventures
  • Morrison Seger
  • PCG
  • Tonic Ventures

What it means

MOSH announced ••• in Series A financing led by Main Street Advisors for grocery expansion and its high-protein product line.

Disclosed funding on file•••

News and insights

AllAmazonRetailDTCNews