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Food & Nutrition

Magic Spoon

Founded •••Valuation ••• - •••New York, NYGabi Lewis & Greg SewitzWebsite ↗
Est. monthly revenue, available channels · Sep •••
Blurred subscriber-only revenueper month
Amazon + retail + DTC · estimated from unit and store data
Illustrative mix
Amazon •••
Retail •••
DTC •••

The read

High-protein zero-sugar cereal in childhood flavors — ••• raised, the best-funded better-for-you cereal brand.

••• tracked monthly revenue — retail •••, Amazon •••, DTC •••

••• retail doors — led by US grocery/mass cereal and boxed snacks (•••), US convenience and limited snack assortment (•••)

••• top Amazon SKU — Cereal •••-Pack Variety — Fruity + Cocoa + Choc Chip + PB

Revenue By Channel

sample data
1M3M1Y2Y
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Amazon
Retail
DTC
total, trailing ••• weeks

Retail footprint

  • US grocery/mass cereal and boxed snacks••• doors
    Est. •••/door•••/mo
  • US convenience and limited snack assortment••• doors
    Est. •••/door•••/mo
  • Total doors••• · •••/mo
Amazon
•••
••• month over month
  • Units / month•••
  • Top products
  • Cereal •••-Pack Variety — Fruity + Cocoa + Choc Chip + PB•••
  • Magic Spoon Cereal•••
  • Magic Spoon Treats•••
Retail
•••
••• month over month
  • Doors•••
  • Top retailers by revenue
  • ••• US grocery/mass cereal and boxed snacks••• doors · Est. •••/door · •••/mo
  • ••• US convenience and limited snack assortment••• doors · Est. •••/door · •••/mo
DTC
•••
••• site traffic month over month
  • Site visits / month•••
  • Avg order valueEst. •••
  • Revenue per visitEst. •••
  • Top traffic sources
  • ••• Organic search••• of visits
  • ••• Direct••• of visits
  • ••• Email••• of visits

Funding

Jun ••• •••Series B•••

Investors

  • HighPost Capital

What it means

Magic Spoon announced an ••• Series B led by HighPost Capital alongside its expansion into retail.

Disclosed funding on file•••

News and insights

AllAmazonRetailDTCNews