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Personal Care

Lume Deodorant

Founded •••Valuation •••Dr. Shannon Klingman, MDWebsite ↗
Est. monthly revenue, available channels · Sep •••
Blurred subscriber-only revenueper month
Amazon + retail + DTC · estimated from unit and store data
Illustrative mix
Amazon •••
Retail •••
DTC •••

The read

Lume is a bio-engineered, clinically tested whole-body deodorant that works by controlling the external bacterial reaction causing odor — rather than blocking sweat.

••• tracked monthly revenue — Amazon •••, retail •••, DTC •••

••• retail doors — led by Walmart (•••), Target (•••)

••• top Amazon SKU — Smooth Solid Stick — •••-pack

Revenue By Channel

sample data
1M3M1Y2Y
Sample chart · Unlock the real data →
Amazon
Retail
DTC
total, trailing ••• weeks

Retail footprint

  • Walmart••• doors
    Est. •••/door•••/mo
  • Target••• doors
    Est. •••/door•••/mo
  • CVS••• doors
    Est. •••/door•••/mo
  • Costco••• doors
    Est. •••/door•••/mo
  • Other drug stores••• doors
    Est. •••/door•••/mo
  • Total doors••• · •••/mo
Amazon
•••
••• month over month
  • Units / month•••
  • Top products
  • Smooth Solid Stick — •••-pack•••
  • Invisible Cream Tube — •••oz single•••
  • Acidified Body Wash — ••• sizes ••• scents | count as parent total•••
Retail
•••
••• month over month
  • Doors•••
  • Top retailers by revenue
  • ••• Walmart••• doors · Est. •••/door · •••/mo
  • ••• Target••• doors · Est. •••/door · •••/mo
  • ••• Costco••• doors · Est. •••/door · •••/mo
DTC
•••
••• site traffic month over month
  • Site visits / month•••
  • Avg order valueEst. •••
  • Revenue per visitEst. •••
  • Top traffic sources
  • ••• Direct••• of visits
  • ••• Organic search••• of visits
  • ••• Email••• of visits

Funding

Dec •••AcquisitionUndisclosed

Investors

  • Harry's, Inc.

What it means

Harry's, Inc. agreed to acquire Lumē. Founder Dr. Shannon Klingman had bootstrapped the brand with no outside investors before the deal.

OwnershipAcquired by Harry's

News and insights

AllAmazonRetailDTCNews