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Food & Nutrition

Laird Superfood

Founded •••Valuation ••• - •••••• W Lundgren Mill Dr, Sisters, OR ••• USALaird Hamilton & Gabby ReeceWebsite ↗
Est. monthly revenue, available channels · Sep •••
Blurred subscriber-only revenueper month
Amazon + retail + DTC · estimated from unit and store data
Illustrative mix
Amazon •••
Retail •••
DTC •••

The read

Superfood brand co-founded by big wave surfer Laird Hamilton — acquired Navitas for •••, backed by ••• Series A from Nexus Capital.

••• tracked monthly revenue — retail •••, Amazon •••, DTC •••

••• retail doors — led by Grocery (•••), Club (•••)

••• top Amazon SKU — Non-Dairy Coconut Creamer — ••• sizes ••• flavors | count as par

Revenue By Channel

sample data
1M3M1Y2Y
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Amazon
Retail
DTC
total, trailing ••• weeks

Retail footprint

  • Grocery••• doors
    Est. •••/door•••/mo
  • Club••• doors
    Est. •••/door•••/mo
  • Total doors••• · •••/mo
Amazon
•••
••• month over month
  • Units / month•••
  • Top products
  • Non-Dairy Coconut Creamer — ••• sizes ••• flavors | count as parent total•••
  • Functional Protein Bars — PB Chocolate Chip •••ct•••
  • Functional Protein Bars — Variety Pack •••ct•••
Retail
•••
••• month over month
  • Doors•••
  • Top retailers by revenue
  • ••• Grocery••• doors · Est. •••/door · •••/mo
  • ••• Club••• doors · Est. •••/door · •••/mo
DTC
•••
••• site traffic month over month
  • Site visits / month•••
  • Avg order valueEst. •••
  • Revenue per visitEst. •••
  • Top traffic sources
  • ••• Organic search••• of visits
  • ••• Direct••• of visits
  • ••• Paid search••• of visits

Funding

Mar ••• •••Convertible preferred stock•••

Investors

  • Nexus Capital Management

What it means

Laird completed a ••• private placement of convertible preferred stock alongside its ••• acquisition of Navitas. The acquisition price is separate from the financing.

Disclosed funding on file•••

News and insights

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