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Hiyo

Founded •••Valuation ••• - •••New York, NYNoah KernerWebsite ↗
Est. monthly revenue, available channels · Sep •••
Blurred subscriber-only revenueper month
Amazon + retail + DTC · estimated from unit and store data
Illustrative mix
Amazon · not on Amazon yet
Retail •••
DTC •••

The read

Non-alcoholic social tonic with ashwagandha, lion's mane, and L-theanine — the calm, functional alternative to cocktails.

••• tracked monthly revenue — retail •••, DTC •••

••• retail doors — led by Other stores (•••), Target (•••)

••• Series B raised (Oct ••• •••)

Revenue By Channel

sample data
1M3M1Y2Y
Sample chart · Unlock the real data →
Amazon
Retail
DTC
total, trailing ••• weeks

Retail footprint

  • Other stores••• doors
    Est. •••/door•••/mo
  • Target••• doors
    Est. •••/door•••/mo
  • Kroger••• doors
    Est. •••/door•••/mo
  • Whole Foods Market••• doors
    Est. •••/door•••/mo
  • Sprouts••• doors
    Est. •••/door•••/mo
  • H-E-B••• doors
    Est. •••/door•••/mo
  • Costco••• doors
    Est. •••/door•••/mo
  • Wegmans••• doors
    Est. •••/door•••/mo
  • Total doors••• · •••/mo
Amazon
Not on Amazon yet
Retail
•••
••• month over month
  • Doors•••
  • Top retailers by revenue
  • ••• Other stores••• doors · Est. •••/door · •••/mo
  • ••• Costco••• doors · Est. •••/door · •••/mo
  • ••• Target••• doors · Est. •••/door · •••/mo
DTC
•••
••• site traffic month over month
  • Site visits / month•••
  • Avg order valueEst. •••
  • Revenue per visitEst. •••
  • Top traffic sources
  • ••• Organic search••• of visits
  • ••• Direct••• of visits
  • ••• Display ads••• of visits

Funding

Oct ••• •••Series B•••

Investors

  • Not disclosed

What it means

Hiyo closed an oversubscribed ••• Series B to push deeper into retail, live entertainment and nightlife.

Apr ••• •••Senior debt facilityUndisclosed

Investors

  • SG Credit Partners

What it means

SG Credit Partners provided a senior debt facility following Hiyo's Series A to support retail growth.

Feb ••• •••Series AUndisclosed

Investors

  • Constellation Brands Ventures

What it means

Constellation Brands' venture arm took a minority stake in Hiyo, leading its Series A. Amount not disclosed.

Reported funding•••

News and insights

AllAmazonRetailDTCNews