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Supplements

Grüns

Founded •••Valuation •••Austin, TXSunena RaoWebsite ↗
Est. monthly revenue, available channels · Sep •••
Blurred subscriber-only revenueper month
Amazon + retail + DTC · estimated from unit and store data
Illustrative mix
Amazon •••
Retail •••
DTC •••

The read

Superfood greens gummies brand that hit ••• valuation in under ••• years, shipping ••• gummies daily to ••• subscribers.

••• tracked monthly revenue — DTC •••, retail •••, Amazon •••

••• retail doors — led by Walmart (•••), Target (•••)

••• top Amazon SKU — Adult Super Greens Multivitamin Gummies — ••• sizes - count as

Revenue By Channel

sample data
1M3M1Y2Y
Sample chart · Unlock the real data →
Amazon
Retail
DTC
total, trailing ••• weeks

Retail footprint

  • Walmart••• doors
    Est. •••/door•••/mo
  • Target••• doors
    Est. •••/door•••/mo
  • Other US retail••• doors
    Est. •••/door•••/mo
  • Costco••• doors
    Est. •••/door•••/mo
  • Sam's Club••• doors
    Est. •••/door•••/mo
  • Sprouts••• doors
    Est. •••/door•••/mo
  • Other stores••• doors
    Est. •••/door•••/mo
  • Total doors••• · •••/mo
Amazon
•••
••• month over month
  • Units / month•••
  • Top products
  • Adult Super Greens Multivitamin Gummies — ••• sizes - count as parent•••
  • Adult Super Greens Gummies •••ct trial size•••
  • Kids Super Greens Multivitamin Gummies •••ct•••
Retail
•••
••• month over month
  • Doors•••
  • Top retailers by revenue
  • ••• Costco••• doors · Est. •••/door · •••/mo
  • ••• Walmart••• doors · Est. •••/door · •••/mo
  • ••• Sam's Club••• doors · Est. •••/door · •••/mo
DTC
•••
••• site traffic month over month
  • Site visits / month•••
  • Avg order valueEst. •••
  • Revenue per visitEst. •••
  • Top traffic sources
  • ••• Display ads••• of visits
  • ••• Direct••• of visits
  • ••• Paid search••• of visits

Funding

May •••Series B•••

Investors

  • Headline
  • Green Health Ventures
  • Selva Ventures

What it means

Grüns raised a ••• Series B led by Headline at a reported ~••• valuation. Unilever later acquired the company (completed June ••• •••); the ~••• price is press-reported, not officially disclosed.

Reported funding•••

News and insights

AllAmazonRetailDTCNews