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Supplements

First Day

Founded •••Valuation •••Jake Kassan & Darren LittWebsite ↗
Est. monthly revenue, available channels · Sep •••
Blurred subscriber-only revenueper month
Amazon + retail + DTC · estimated from unit and store data
Illustrative mix
Amazon •••
Retail •••
DTC •••

The read

First Day creates science-backed multivitamins for kids and teens formulated with whole-food sourced nutrients in child-appropriate doses.

••• tracked monthly revenue — Amazon •••, DTC •••, retail •••

••• retail doors — led by Nationwide (all US banners) (•••)

••• top Amazon SKU — Teen Multivitamin Gummies — ••• sizes - count as parent

Revenue By Channel

sample data
1M3M1Y2Y
Sample chart · Unlock the real data →
Amazon
Retail
DTC
total, trailing ••• weeks

Retail footprint

  • Nationwide (all US banners)••• doors
    Est. •••/door•••/mo
  • Total doors••• · •••/mo
Amazon
•••
••• month over month
  • Units / month•••
  • Top products
  • Teen Multivitamin Gummies — ••• sizes - count as parent•••
  • Kids Multivitamin Gummies Age ••• — ••• sizes - count as parent•••
  • Toddler Multivitamin Gummies Ages •••-••••••
Retail
•••
Flat month over month
  • Doors•••
  • Top retailers by revenue
  • ••• Nationwide (all US banners)••• doors · Est. •••/door · •••/mo
DTC
•••
••• site traffic month over month
  • Site visits / month•••
  • Avg order valueEst. •••
  • Revenue per visitEst. •••
  • Top traffic sources
  • ••• Direct••• of visits
  • ••• Organic search••• of visits
  • ••• Display ads••• of visits

Funding

No funding rounds on file.

Reported funding•••

News and insights

AllAmazonRetailDTCNews