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De Soi

Founded •••Valuation ••• - •••Los Angeles, CAKaty Perry & Morgan McLachlanWebsite ↗
Est. monthly revenue, available channels · Sep •••
Blurred subscriber-only revenueper month
Amazon + retail + DTC · estimated from unit and store data
Illustrative mix
Amazon •••
Retail •••
DTC •••

The read

Non-alcoholic adaptogenic sparkling aperitif co-founded by Katy Perry — L-theanine, ashwagandha, and French-inspired aesthetics.

••• tracked monthly revenue — retail •••, DTC •••

••• retail doors — led by Nationwide (all US banners) (•••)

••• Seed raised (Jul ••• •••)

Revenue By Channel

sample data
1M3M1Y2Y
Sample chart · Unlock the real data →
Amazon
Retail
DTC
total, trailing ••• weeks

Retail footprint

  • Nationwide (all US banners)••• doors
    Est. •••/door•••/mo
  • Total doors••• · •••/mo
Amazon
—
September not synced yet · latest Aug •••: •••
  • Units / month (Aug •••)•••
  • Top products
Retail
•••
••• month over month
  • Doors•••
  • Top retailers by revenue
  • ••• Nationwide (all US banners)••• doors · Est. •••/door · •••/mo
DTC
•••
••• site traffic month over month
  • Site visits / month•••
  • Avg order valueEst. •••
  • Revenue per visitEst. •••
  • Top traffic sources
  • ••• Organic search••• of visits
  • ••• Direct••• of visits
  • ••• Paid search••• of visits

Funding

Jul ••• •••Seed•••

Investors

  • Willow Growth
  • Creative Artists Agency

What it means

De Soi raises ••• seed funding led by Willow Growth.

Disclosed funding on file•••

News and insights

AllAmazonRetailDTCNews