Crown Affair logo
Beauty

Crown Affair

Founded •••Valuation ••• - •••New York, NYDianna CohenWebsite ↗
Est. monthly revenue, available channels · Sep •••
Blurred subscriber-only revenueper month
Amazon + retail + DTC · estimated from unit and store data
Illustrative mix
Amazon •••
Retail •••
DTC •••

The read

Hair ritual brand — clean shampoo, conditioner, and the iconic acacia wood detangling comb at Sephora.

••• tracked monthly revenue — retail •••, DTC •••

••• retail doors — led by Sephora (•••)

Undisclosed Series C raised (May ••• •••)

Revenue By Channel

sample data
1M3M1Y2Y
Sample chart · Unlock the real data →
Amazon
Retail
DTC
total, trailing ••• weeks

Retail footprint

  • Sephora••• doors
    Est. •••/door•••/mo
  • Total doors••• · •••/mo
Amazon
—
September not synced yet · latest Aug •••: •••
  • Units / month (Aug •••)•••
  • Top products
Retail
•••
••• month over month
  • Doors•••
  • Top retailers by revenue
  • ••• Sephora••• doors · Est. •••/door · •••/mo
DTC
•••
••• site traffic month over month
  • Site visits / month•••
  • Avg order valueEst. •••
  • Revenue per visitEst. •••
  • Top traffic sources
  • ••• Organic search••• of visits
  • ••• Affiliate••• of visits
  • ••• Direct••• of visits

Funding

May ••• •••Series CUndisclosed

Investors

  • Stride Consumer Partners

What it means

Crown Affair announces Series C investment, primarily secondary capital, led by Stride Consumer Partners.

Disclosed funding on fileUndisclosed

News and insights

AllAmazonRetailDTCNews