Skincare brand focused on barrier support with colorful, affordable cleanser, serum, and moisturizer routines.
••• tracked monthly revenue — retail •••, Amazon •••, DTC •••
••• retail doors — led by Target (•••), Ulta Beauty (•••)
••• top Amazon SKU — Hydrating Milky Toner
Bansk Group agreed to acquire a majority stake in BYOMA from Yellow Wood Partners, which had backed the brand's incubator Future Beauty Labs.