BTR Nation logo
Food & Nutrition

BTR Nation

Founded •••Valuation ••• - •••San Francisco, CAAshley NickelsenWebsite ↗
Est. monthly revenue, available channels · Sep •••
Blurred subscriber-only revenueper month
Amazon + retail + DTC · estimated from unit and store data
Illustrative mix
Amazon •••
Retail •••
DTC •••

The read

Plant-based, low-sugar protein bars born from a cancer diagnosis — in Whole Foods, Target, Giant Foods, and Amazon with ICA Fund backing.

••• tracked monthly revenue — retail •••, Amazon •••, DTC •••

••• retail doors — led by Specialty stores (•••), Other natural grocery (•••)

••• top Amazon SKU — B.T.R. Nation Superfood Keto Protein Bars, Plant Based Vegan

Revenue By Channel

sample data
1M3M1Y2Y
Sample chart · Unlock the real data →
Amazon
Retail
DTC
total, trailing ••• weeks

Retail footprint

  • Specialty stores••• doors
    Est. •••/door•••/mo
  • Other natural grocery••• doors
    Est. •••/door•••/mo
  • Whole Foods••• doors
    Est. •••/door•••/mo
  • Club stores••• doors
    Est. •••/door•••/mo
  • Total doors••• · •••/mo
Amazon
•••
••• month over month
  • Units / month•••
  • Top products
  • B.T.R. Nation Superfood Keto Protein Bars, Plant Based Vegan Protein - C•••
  • B.T.R. Nation Vegan Keto Plant Based Protein & Fiber Bars - High Protein•••
  • B.T.R Nation Keto Protein Bars, Plant Based Vegan - Dark Chocolate Super•••
Retail
•••
••• month over month
  • Doors•••
  • Top retailers by revenue
  • ••• Club stores••• doors · Est. •••/door · •••/mo
  • ••• Specialty stores••• doors · Est. •••/door · •••/mo
  • ••• Other natural grocery••• doors · Est. •••/door · •••/mo
DTC
•••
••• site traffic month over month
  • Site visits / month•••
  • Avg order valueEst. •••
  • Revenue per visitEst. •••
  • Top traffic sources
  • ••• Organic search••• of visits
  • ••• Direct••• of visits
  • ••• Paid social••• of visits

Funding

No funding rounds on file.

Reported fundingUndisclosed (ICA Fund)

News and insights

AllAmazonRetailDTCNews
  • Signal
    ••• tracked monthly revenue — retail •••, Amazon •••, DTC •••
  • Signal
    ••• retail doors — led by Specialty stores (•••), Other natural grocery (•••)
  • Signal
    ••• top Amazon SKU — B.T.R. Nation Superfood Keto Protein Bars, Plant Based Vegan