Boy Smells logo
Fragrance

Boy Smells

Founded •••Valuation ••• - •••Los Angeles, CAMatthew Herman & David KienWebsite ↗
Est. monthly revenue, available channels · Sep •••
Blurred subscriber-only revenueper month
Amazon + retail + DTC · estimated from unit and store data
Illustrative mix
Amazon •••
Retail •••
DTC •••

The read

Gender-neutral fragrance and candle brand using all-natural coconut and beeswax blends.

••• tracked monthly revenue — Amazon •••, retail •••, DTC •••

••• retail doors — led by Sephora (•••), Nordstrom (•••)

••• top Amazon SKU — Boy Smells Hinoki Fantome Candle

Revenue By Channel

sample data
1M3M1Y2Y
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Amazon
Retail
DTC
total, trailing ••• weeks

Retail footprint

  • Sephora••• doors
    Est. •••/door•••/mo
  • Nordstrom••• doors
    Est. •••/door•••/mo
  • Total doors••• · •••/mo
Amazon
•••
••• month over month
  • Units / month•••
  • Top products
  • Boy Smells Hinoki Fantome Candle•••
  • Boy Smells Dynasty Salt Cotton Candle ••• oz Luxury Candle with Pink P•••
  • Boy Smells Coco Cream – Eau de Parfum - Long Lasting Perfume – Notes of •••
Retail
•••
••• month over month
  • Doors•••
  • Top retailers by revenue
  • ••• Sephora••• doors · Est. •••/door · •••/mo
  • ••• Nordstrom••• doors · Est. •••/door · •••/mo
DTC
•••
••• site traffic month over month
  • Site visits / month•••
  • Avg order valueEst. •••
  • Revenue per visitEst. •••
  • Top traffic sources
  • ••• Organic search••• of visits
  • ••• Direct••• of visits
  • ••• Paid search••• of visits

Funding

No funding rounds on file.

Reported funding•••

News and insights

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