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Food & Nutrition

Bobbie

Founded •••Valuation •••Laura Modi & Sarah HardyWebsite ↗
Est. monthly revenue, available channels · Sep •••
Blurred subscriber-only revenueper month
Amazon + retail + DTC · estimated from unit and store data
Illustrative mix
Amazon · not on Amazon yet
Retail •••
DTC •••

The read

Bobbie is an organic infant formula brand designed to meet European quality standards while being FDA-approved in the United States.

••• tracked monthly revenue — DTC •••, retail •••

••• retail doors — led by Target (•••), Whole Foods Market (•••)

Undisclosed Equipment financing raised (Oct •••)

Revenue By Channel

sample data
1M3M1Y2Y
Sample chart · Unlock the real data →
Amazon
Retail
DTC
total, trailing ••• weeks

Retail footprint

  • Target••• doors
    Est. •••/door•••/mo
  • Whole Foods Market••• doors
    Est. •••/door•••/mo
  • Costco••• doors
    Est. •••/door•••/mo
  • Meijer••• doors
    Est. •••/door•••/mo
  • Wegmans••• doors
    Est. •••/door•••/mo
  • Other grocery stores••• doors
    Est. •••/door•••/mo
  • Total doors••• · •••/mo
Amazon
Not on Amazon yet
Retail
•••
••• month over month
  • Doors•••
  • Top retailers by revenue
  • ••• Target••• doors · Est. •••/door · •••/mo
  • ••• Whole Foods Market••• doors · Est. •••/door · •••/mo
  • ••• Costco••• doors · Est. •••/door · •••/mo
DTC
•••
••• site traffic month over month
  • Site visits / month•••
  • Avg order valueEst. •••
  • Revenue per visitEst. •••
  • Top traffic sources
  • ••• Organic search••• of visits
  • ••• Direct••• of visits
  • ••• Paid search••• of visits

Funding

Oct •••Equipment financingUndisclosed

Investors

  • Trinity Capital

What it means

Trinity Capital provides equipment financing to Bobbie.

Jul •••Series C•••

Investors

  • PowerPlant Partners

What it means

Bobbie raised a ••• Series C led by PowerPlant Partners, bringing total funding to •••, and acquired Nature's One and its Ohio formula plant.

Disclosed funding on file•••

News and insights

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