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Food & Nutrition

BelliWelli

Founded •••Valuation ••• - •••West Hollywood, CAKatie WilsonWebsite ↗
Est. monthly revenue, available channels · Sep •••
Blurred subscriber-only revenueper month
Amazon + retail + DTC · estimated from unit and store data
Illustrative mix
Amazon •••
Retail •••
DTC •••

The read

Fiber supplement brand built on viral 'Belli Bombing' strategy — pivoted from snack bars to organic acacia fiber powder.

••• tracked monthly revenue — retail •••, Amazon •••, DTC •••

••• retail doors — led by Walmart powders and gummies (•••)

••• top Amazon SKU — Belli Welli Fiber Supplement Powder - Watermelon ••• oz

Revenue By Channel

sample data
1M3M1Y2Y
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Amazon
Retail
DTC
total, trailing ••• weeks

Retail footprint

  • Walmart powders and gummies••• doors
    Est. •••/door•••/mo
  • Total doors••• · •••/mo
Amazon
•••
••• month over month
  • Units / month•••
  • Top products
  • Belli Welli Fiber Supplement Powder - Watermelon ••• oz•••
  • BelliWelli Fiber Supplement Powder - Strawberry Lemonade ••• oz•••
  • Belli Welli Fiber •••-in-••• Fiber Gummies - Watermelon ••• Count•••
Retail
•••
••• month over month
  • Doors•••
  • Top retailers by revenue
  • ••• Walmart powders and gummies••• doors · Est. •••/door · •••/mo
DTC
•••
••• site traffic month over month
  • Site visits / month•••
  • Avg order valueEst. •••
  • Revenue per visitEst. •••
  • Top traffic sources
  • ••• Organic search••• of visits
  • ••• Direct••• of visits
  • ••• Paid search••• of visits

Funding

Oct ••• •••Series B•••

Investors

  • Invus Group

What it means

BelliWelli records a ••• Series B led by Invus Group.

Disclosed funding on file•••

News and insights

AllAmazonRetailDTCNews