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Supplements

Athletic Greens (AG1)

Founded •••Valuation •••••• Silver Sage Dr, Suite ••• Carson City, NVChris AshendenWebsite ↗
Est. monthly revenue, available channels · Sep •••
Blurred subscriber-only revenueper month
Amazon + retail + DTC · estimated from unit and store data
Illustrative mix
Amazon •••
Retail •••
DTC •••

The read

AG1 is a comprehensive daily nutrition supplement that delivers ••• vitamins, minerals, probiotics, and adaptogens in one scoop.

••• tracked monthly revenue — DTC •••, retail •••, Amazon •••

••• retail doors — led by Target (•••), Ulta Beauty (•••)

••• top Amazon SKU — Next Gen Greens ••• Pack

Revenue By Channel

sample data
1M3M1Y2Y
Sample chart · Unlock the real data →
Amazon
Retail
DTC
total, trailing ••• weeks

Retail footprint

  • Target••• doors
    Est. •••/door•••/mo
  • Ulta Beauty••• doors
    Est. •••/door•••/mo
  • Vitamin Shoppe••• doors
    Est. •••/door•••/mo
  • Costco••• doors
    Est. •••/door•••/mo
  • Total doors••• · •••/mo
Amazon
•••
••• month over month
  • Units / month•••
  • Top products
  • Next Gen Greens ••• Pack•••
  • Daily Nutrition On-The-Go Packs •••ct•••
  • Next Gen Travel Pack •••ct Citrus•••
Retail
•••
••• month over month
  • Doors•••
  • Top retailers by revenue
  • ••• Costco••• doors · Est. •••/door · •••/mo
  • ••• Target••• doors · Est. •••/door · •••/mo
  • ••• Ulta Beauty••• doors · Est. •••/door · •••/mo
DTC
•••
••• site traffic month over month
  • Site visits / month•••
  • Avg order valueEst. •••
  • Revenue per visitEst. •••
  • Top traffic sources
  • ••• Display ads••• of visits
  • ••• Paid search••• of visits
  • ••• Direct••• of visits

Funding

Jan •••Series B•••

Investors

  • Alpha Wave Global
  • SC.Holdings
  • Bolt Ventures
  • G9 Ventures
  • Mark Vadon

What it means

Athletic Greens achieved unicorn status with a ••• Series B at a ••• pre-money valuation. Alpha Wave Global's Rick Gerson joined the board, alongside Mark Vadon (founder of Zulily and Blue Nile). The company had bootstrapped to approximately ••• in annual revenue before seeking institutional capital, building primarily through podcast advertising partnerships with hosts like Tim Ferriss, Joe Rogan, and Andrew Huberman.

May •••Venture Round~•••

Investors

  • SC.Holdings
  • Angel Investors

What it means

AG1's first external funding came from SC.Holdings and a group of angel investors who were already customers and advocates of the product. This round came after founder Chris Ashenden had built the company largely bootstrapped since ••• reaching hundreds of thousands of monthly subscribers through a single-SKU DTC model focused on AG1 powdered greens.

Reported funding•••

News and insights

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