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Food & Nutrition

Alice Mushrooms

Founded •••Valuation •••New York, NYCharlotte Cruze & Lindsay GoodsteinWebsite ↗
Est. monthly revenue, available channels · Sep •••
Blurred subscriber-only revenueper month
Amazon + retail + DTC · estimated from unit and store data
Illustrative mix
Amazon •••
Retail •••
DTC •••

The read

Alice Mushrooms makes functional chocolate bars infused with Lion's Mane, Reishi, and adaptogens for focus, calm, and creativity.

••• tracked monthly revenue — retail •••, Amazon •••, DTC •••

••• retail doors — led by Q4 ••• expansion: ••• new stores incl. unnamed mass-market chain (•••), Target (•••)

••• top Amazon SKU — Alice Mushrooms x HBO The Last of Us Brainstorm — ••• Pack

Revenue By Channel

sample data
1M3M1Y2Y
Sample chart · Unlock the real data →
Amazon
Retail
DTC
total, trailing ••• weeks

Retail footprint

  • Q4 ••• expansion: ••• new stores incl. unnamed mass-market chain••• doors
    Est. •••/door•••/mo
  • Target••• doors
    Est. •••/door•••/mo
  • Sprouts Farmers Market••• doors
    Est. •••/door•••/mo
  • Erewhon••• doors
    Est. •••/door•••/mo
  • Clean Market••• doors
    Est. •••/door•••/mo
  • Total doors••• · •••/mo
Amazon
•••
••• month over month
  • Units / month•••
  • Top products
  • Alice Mushrooms x HBO The Last of Us Brainstorm — ••• Pack•••
  • Alice Mushrooms Happy Ending — ••• Pack•••
  • Alice Mushrooms Party Trick — ••• Pack•••
Retail
•••
••• month over month
  • Doors•••
  • Top retailers by revenue
  • ••• Target••• doors · Est. •••/door · •••/mo
  • ••• Q4 ••• expansion: ••• new stores incl. unnamed mass-market chain••• doors · Est. •••/door · •••/mo
  • ••• Sprouts Farmers Market••• doors · Est. •••/door · •••/mo
DTC
•••
••• site traffic month over month
  • Site visits / month•••
  • Avg order valueEst. •••
  • Revenue per visitEst. •••
  • Top traffic sources
  • ••• Organic search••• of visits
  • ••• Direct••• of visits
  • ••• Display ads••• of visits

Funding

Sep •••Series A•••

Investors

  • NewBound Venture Capital
  • Unilever Ventures

What it means

Alice Mushrooms raises ••• Series A to support product development and retail expansion.

Disclosed funding on file•••

News and insights

AllAmazonRetailDTCNews